REFLECTING ON NEWS BRANDS & CATEGORIES

Q4 2019 is in full swing and ReSource Group Canada is pleased to share that it had an exceptional year developing new brands and categories.

“The rapidly changing retail environment presents opportunities to bring new trends and ideas to our retail partners and we are all winning as a result” commented Jeremy Lenk, President of ReSource Group Canada.

In less than a year, ReSource Group has successfully launched 6 new brands in the US and Canadian markets.

Austere, with their unique and style centric approach to the a/v accessories category, was developed by industry veteran Deena Ghazarian, who selected ReSource Group to develop their Canadian strategy. In less than 6 months the brand is already available nationally at all Visions locations and the path to further growth is very promising.

Alfred is a Canadian smart door lock company that launched their brand at CES 2019.   Since then, together with the ReSource Group team, Alfred is now available at national retailers including Best Buy, Amazon, The Source, Home Hardware, Lowes and more. This is an incredible achievement in a such a short period.

Airthings partnered with ReSource Group in the spring of 2019 and has since expanded its retail presence and brand awareness, appearing in multiple retailer flyers and a national TV campaign this holiday.

Small appliances is a new category where ReSource Group is seeing tremendous growth. Aarke carbonators and Steamery garment care are premium brands that have been experiencing incredible traction. Launched a short 5 months ago, the brands can already be found at national retailers including HBC and Indigo.

Arcade1Up has also been an incredible success in a very short period. Arcade1Up brings stand-up arcade machines to consumers for a fraction of the price. The demand for PacMan, Teenaged Mutant Ninja Turtles and other retro gaming experiences has surpassed all expectations, quickly becoming a top ranked revenue producer for many retailers. In less than 6 months, ReSource Group established a distribution strategy, retailer partnerships and successfully launched in time for the holiday season.

All of this success required careful and strategic planning and some bold moves along the way. Developing a brand and an effective long-term retail strategy requires decisions that are not always a sales first approach.

As we prepare for our 26th CES in January 2020 we continue to look for new partnerships that share the same values that we have cultivated so carefully over the years:  a dedication to our partners, unrivalled passion and a commitment to integrity. These ingredients have proven consistently effective with all of our vendors and retailers.

About ReSource Group. ReSource Group was established in 1994, ReSource Group’s vision is to help amazing products get into the hands of consumers worldwide. We operate with integrity, bring passion and creativity every day, invest in our people and most importantly we share our success by giving back to the community.