Resource Group Canada is proud to announce their partnership with Straight Forward Sales Inc. to manage the sales for SURGE Video Gaming Accessories as well as the SFS-Medical PPE line of products. 

“Straight Forward Sales is an incredible Canadian company with extensive experience within the gaming category. The SURGE gaming products have been a tremendous success in the Canadian market for the last six years, and their new incredible 2020 products will continue incredible momentum with the buzz surrounding the PS5 and XBOX consoles launches.” says Jeremy Lenk President and CEO of ReSource Group Canada. 

“The Straight Forward Sales team is excited about partnering with ReSource Group Canada’s national team to help with the continued momentum for the SURGE and SFS-Medical PPE brands in Canada” commented Hector Cantas, President at Straight Forward Sales Inc. “The synergies between the two companies have evolved significantly since the successful partnership launch of the Arcade 1Up category in Canada in 2019. We are excited to launch SURGE and SFS-Medical PPE with ReSource Group in the Canadian market.”

In keeping with ReSource Group Canada’s core value of giving back to the community, they partnered with Straight Forward Sales to donate over $10,000 worth of much needed PPE to Yonge Street Mission and Habitat for Humanity

About Straight Forward Sales Inc. 

Straight Forward Sales Inc. operates from an expandable 58,000 square foot facility located in the beautiful city of Stratford Ontario, only 90 minutes away from Toronto Pearson International Airport and all major courier hubs. Fully automated business management software powered by SAP includes full EDI integration strategically designed to meet all publisher, manufacturer, and retailer specific requirements. With experienced logistics, design, translation and marketing teams, Straight Forward Sales provide full-service option for distribution to National, and independent retailers worldwide. 

About ReSource Group Canada

Established in 1994, ReSource Group’s vision is to help amazing products get into the hands of consumers worldwide. Today, ReSource Group operates under two divisions; The ReSource Group sales team offers a full national complete sales and marketing strategy solution to established and developing consumers brands. Our Sell Through ReSources division team offers expertise to the development and management of all online and direct to consumer selling platforms. We operate with integrity, bring passion and creativity every day, invest in our people and most importantly we share our success by giving back to the community.